Our company registered name is CHEL EMPIRE. We are using Brand name CHEL OFFICAL for our business which is selling fashion to muslimah.

Just established in 2022, Che’l is a newly developed fashion & beauty brand that brings fresh, unique, luxurious and up-to-date designs.

By adhering to the principle of “Hand-picked style with you in mind”, Che’l always aims to produce products that are not only beautiful to look at, but also make a person more confident when wearing them without feeling any doubt.

Be one of our Che’lies and follow us on social media such as Instagram, Facebook and even TikTok. So that you can also see our progress from crawling to being able to walk on our own feet. It is certainly a very interesting story to follow.